Rheingold on new media: "I think it's important to counter the notion that these media are used by soulless geeks who can't relate to other humans, which is why I emphasize the positive elements. However, every technology has a shadow side and it is important to point out the pitfalls. This is a communication tool. The important thing is the human interaction not the tool. The network is not the community but the medium through which people connect with each other."