NAA UNVEILS OPPORTUNITIES IN ANARCHY: A BLUEPRINT FOR BUILDING ONLINE SERVICES
ATLANTA, June 23, 1995 -- With newspapers leading all other media in delivery of news, information and
advertising on the Internet, the Newspaper Association of America today
unveiled Opportunities in Anarchy, a new 92-page report on electronic
publishing. The publication debuts at CONNECTIONS X, the newspaper
industry's longest-running new media conference featuring 19 of the nation's
leading online companies and new media experts, June 23-24 in Atlanta.
Currently, more than 85 American newspapers offer consumers electronic
versions of their product either via commercial online services or the
Internet.
Newspaper publishers across America are looking beyond ink on paper to see
themselves as broad-based providers of information, said Cathleen Black,
president and CEO of the Newspaper Association of America. Opportunities
In Anarchy' is the roadmap to get them there.
Published by NAA, Opportunities In Anarchy is targeted to help publishers
profit from interactive media. The publication:
- Offers publishers a rationale for going online.
- Explores the nature of the newspaper franchise in cyberspace.
- Shares tips on how to integrate the newsroom.
- Examines newspapers' competition in the wired world.
- Tackles advertising issues such as bypass and building communities of
interest.
- Details some of the latest, hottest Web server software -- tools that are
making publishing both accessible and affordable.
- Lays out commercial platform options.
- Details several business models from leading newspaper publishers, large
and small.
- Includes a Wired Worksheet to help publishers incorporate their own special
interests in choosing an electronic publishing platform.
-more-
Dozens of online pioneers from the industry contributed their insights to the
production of the book, which was led by NAAs Board Committee on Industry
Development and included: Frank Daniels III, vice president and executive
editor of the Raleigh News & Observer; Richard Gottlieb, president and CEO of
Lee Enterprises Inc.; and Victor Chip Perry, vice president, new media
development, the Los Angeles Times.
Melinda Gipson, the book's author and NAA manager of new media analysis, has
extensive experience in covering electronic media -- first as an editor for
Communications Daily in the early 1980s; as a freelancer for Electronic
Media, Bloomberg Business News, and Interactive Age; and more recently as
creator and editor of Multimedia Daily, now published by BRP.
NAA is a nonprofit organization representing over 1,500 member newspapers in
the United States and Canada. Headquartered in Reston, Va., with offices in
Washington, D.C., New York City, Detroit and Chicago, the Association focuses
on five key strategic priorities that affect the newspaper industry
collectively: marketing, public policy, diversity, industry development and
newspaper operations. Most NAA members are daily newspapers that account for
approximately 85 percent of U.S. daily circulation.
A limited number of review copies are available to the trade press by calling (703) 648-1089. For newspaper or other publishers the book is priced at $50, $75 or $100 to members, with the price based on circulation; $75 for corporate/associate members; $200 for non-members, and $200 to non-members. Copies may be ordered in the U.S. by calling 800-651-4622 or 304-725-7050 from overseas. Cite item #50068.