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Dr. Cristina L. Azocar is a member of the Upper Mattaponi Tribe. She has been the director of the Center for Integration and Improvement of Journalism (CIIJ) since 2002. She is also an assistant professor of journalism at San Francisco State University where she teaches classes on diversity in journalism, history, and public journalism. Azocar earned her doctorate in Communication Studies at the University of Michigan in 2001.
Her research and teaching focuses on portrayals of people of color in the news. She received her master's degree in Ethnic Studies and her bachelor's degree in Journalism from San Francisco State University. Dr. Azocar's interest in diversity in the news media spans almost fifteen years, and began with her concern about negative representations of Native Americans.
She has conducted numerous presentations, workshops, talks and panels on the intersection of diversity and journalistic practice and has published in academic and professional journals. Dr. Azocar is a past president of the Native American Journalists Association. She also serves on the ex-officio journalism education seat of the California Society of Newspaper Editors and on the Sequoyah Research Center’s American Native Press Archives. She is currently the secretary of the Women’s Media Center. She has served on the Task force for Diversity for the Association for Education in Journalism and Mass Communication and recently chaired the Multicultural Research Division of the Broadcast Education Association
Currently, Dr. Azocar is interested in implementing programs and conducting research centered on journalism education in order to achieve greater diversity in the nation’s newsrooms. Azocar coined the term the 4 R’s of the journalism pipeline to define the focus journalism education: Recruitment, Retention, Revitalization and Research.
Ph.D. University of MIchigan, Communication
M.A. San Francisco State University, Ethnic Studies
B.A. San Francisco State University, Journalism